Mirror Ball Display Props: EPS Foam Construction, Mirror Tile Finishes, and Custom Shapes

Mirror balls have been a recurring element in luxury retail window displays for decades — Hermès, Prada, and department stores use them for holiday campaigns, product launches, and seasonal refreshes. The reason they persist is practical: a mirrored sphere catches light from every angle, creates movement in an otherwise static display, and scales well from […]

Metal Fabrication for Retail Display Props: Materials, Processes, and Finishing Options

Metal is the structural backbone of most retail display installations. Even projects that read as fiberglass or acrylic from the outside typically rely on an internal metal framework for stability, mounting, and load distribution. And for display elements that are meant to read as metal — polished stainless steel plinths, brushed brass brand letters, chrome-plated […]

Electroplating for Retail Display Props: Vacuum Plating Process, Finishes, and Limitations

Electroplating — specifically vacuum chrome plating — is the finish that gives retail display props their mirror-like metallic surface. It is what makes a fiberglass sculpture read as polished gold or liquid silver under store lighting, rather than as painted plastic. This article covers how the vacuum plating process works on FRP (fiberglass-reinforced plastic) substrates, […]

AMIRI Window Display: Custom Acrylic Props with UV Print and LED Integration

AMIRI’s store window concept for this project was built around a specific tension: the brand identity is dark, elevated streetwear, but the display scheme called for color — deep blue gradients, layered star motifs, and a lit logo that reads from the street. Acrylic was the natural material to hold all of this together, but […]

YSL Beauty Pop-Up Display: 3D-Printed Cosmetic Props in Electroplated Gold

When YSL Beauty briefed their 2025 pop-up campaign, the display props needed to do two things at once: replicate the tactile quality of the brand’s cushion compact — down to the leather grain — while reading as unmistakably luxury at retail scale. That tension between realism and presence is where this project lived. Here is […]

How to Choose the Right Material for Your Display Props: FRP, Acrylic, Metal, Resin & Wood

Material selection is the single decision that determines whether a display concept survives contact with reality. The renders look identical on screen; the budgets, lead times, and finished surfaces do not. The right material for a display prop depends on five factors: form complexity, size, surface finish, light behavior, and installation duration — and the […]

6 Types of Window Displays — And Why Each One Is Built Differently

Louis Vuitton window displays with colorful flower sculptures on stone facade

Most guides to window displays are written by designers. This one is written from the workshop floor. There are six main types of retail window displays: open, closed, semi-closed, corner, island, and shadowbox. Each format changes what the props inside it must do — how they are finished, how they are weighted, how they handle […]

20 Sales-Boosting Retail Window Design Ideas & Examples

A window display has roughly three seconds to stop someone mid-stride. We know this not as a theory, but because we’ve spent fifteen years producing the props that either earn those three seconds or waste them. At VM Display Solution, we manufacture custom visual merchandising displays for luxury brands including Louis Vuitton, Hermès, and Dior […]

Paper Crafts Store Display Innovation Luxury Dior Visual Merchandising 2024

In the field of luxury visual merchandising, Dior is not only synonymous with fashion brands, but also a beacon of unique creativity and craftsmanship. Throughout its history of window dressing, Dior has always been in tune with contemporary trends and has often been at the forefront of visual merchandising. Today, as awareness of sustainable development […]