Weekend Store FRP Macaron Window Display Props

Weekend Store needed a window installation that could carry the full weight of a new bag launch — not as a neutral backdrop, but as an active visual merchandising statement that would pull passers-by in from the street.

The brief called for something immediately recognisable, immediately joyful, and completely ownable by the brand.

The macaron form is deceptively specific: the dome radius, the depth and ruffled profile of the middle band, and the proportional relationship between the two halves are all immediately recognisable to anyone who has ever bought one.
Producing the form in FRP required moulds precise enough to capture those proportions across five size variants without any profile drifting between scales.

Installed in the retail window for the new bag collection launch, the macaron world delivered exactly the street-level impact the brief required.
The oversized FRP props and the bags on display created a window composition with genuine visual pull — readable from across the street, rewarding at close range.

The project confirmed FRP as the right material choice for complex, colour-specific sculptural props at this volume and scale — and the macaron window has since become one of our most-referenced examples of prop design that uses form and concept to do the work of visual merchandising, rather than simply filling space.