Hugo Boss Christmas Store Window Display 2022

A custom acrylic stand built entirely from the brand’s own initial, with no external decoration needed to carry the festive window. The store window design centred on stacking multiple acrylic “B” letterforms, each finished in a different iridescent or mirror-glossy blue-green effect, with the assembly able to rotate so the fixture presented a different facet depending on viewing angle.

Production began with CNC cutting of the flat acrylic sheet sections that would form each “B” letterform. Custom bending moulds were prepared in parallel, sized to the precise curve radius the letterform required.

Heated sheet sections were formed over the moulds and cooled under controlled conditions to lock in the curve. Formed sections were then bonded into complete three-dimensional letters without any trapped air or visible adhesive.

Designed with stainless steel rotating fittings with each Letter for rotation tested under load to confirm smooth, secure movement

The contrast between the iridescent and mirror-glossy blue-green finishes gave the fixture genuine visual depth, with the display reading differently throughout the day as natural and window lighting shifted across its surfaces. As a fixture built entirely from the brand’s own letterform, the stand carried Hugo Boss’s identity into the window without needing any additional signage or decoration.

The project demonstrated our capability for bespoke, special-shaped acrylic display fixtures at a finish standard suited to luxury retail windows, and also our developing capacity of the stainless steel hardware design with custom rotating function.