Brunello_Cucinelli Holiday Window Displays for Visual Merchandising 2025

Brunello Cucinelli’s holiday brief- a render showing a softly mounded, uneven cotton-batting surface that evoked both a winter sky and the brand’s commitment to pure natural wool. The task was to translate that tactile, atmospheric quality into a set of props capable of being manufactured at volume, packed efficiently, and installed quickly by in-store teams across multiple locations.

Production opened with 3D modelling from the client’s supplied cloud silhouette drawings
Moulds were pulled from the printed masters and FRP shells cast in volume from the approved set.

Then go for cotton batting and flocking on props surface, that keeping each processing under our control

100% In-house control of every process stage — from mould production through paint, batting, and flocking — allowed us to maintain consistent quality across the full volume of props and provide the client with accurate, reliable production milestone updates throughout.
The flat-pack structure kept logistics straightforward and reduced damage risk in transit.