YSL Beauty Pop-Up Display: 3D-Printed Cosmetic Props in Electroplated Gold
When YSL Beauty briefed their 2025 pop-up campaign, the display props needed to do two things at once: replicate the tactile quality of the brand’s cushion compact — down to the leather grain — while reading as unmistakably luxury at retail scale. That tension between realism and presence is where this project lived. Here is […]
How to Choose the Right Material for Your Display Props: FRP, Acrylic, Metal, Resin & Wood
Material selection is the single decision that determines whether a display concept survives contact with reality. The renders look identical on screen; the budgets, lead times, and finished surfaces do not. The right material for a display prop depends on five factors: form complexity, size, surface finish, light behavior, and installation duration — and the […]
6 Types of Window Displays — And Why Each One Is Built Differently
Most guides to window displays are written by designers. This one is written from the workshop floor. There are six main types of retail window displays: open, closed, semi-closed, corner, island, and shadowbox. Each format changes what the props inside it must do — how they are finished, how they are weighted, how they handle […]
20 Retail Window Display Ideas and Examples for Visual Merchandising Teams
Retail window displays are an essential part of visual merchandising. Effective window display design helps stores attract customers, showcase products and create memorable shopping experiences. We know this not as a theory, but because we’ve spent fifteen years producing the props that either earn those three seconds or waste them. At VM Display Solution, we […]
Dior Window Display Case Study: How Paper Craft Creates Luxury Visual Merchandising Experiences
In the field of luxury visual merchandising, Dior is not only synonymous with fashion brands, but also a beacon of unique creativity and craftsmanship. Throughout its history of window dressing, Dior has always been in tune with contemporary trends and has often been at the forefront of visual merchandising. For more inspiration, explore our collection […]