Fragrance, makeup and skincare brought together in one lacquered red-and-black counter, lit from within.
Armani Beauty needed a large-format counter that could hold fragrance, makeup and skincare within one continuous brand space, finished to the house’s exacting lacquer standard.
The difficulty lay in combining lighting, power, tester display and secure storage inside a single run of joinery, with every module arriving on site ready to assemble.
The counter is organised around Armani’s own Dress Code language. Back-lit fragrance boxes frame Acqua di Giò and Sì at the upper level, while the central Makeup Dress Code unit sets testers on illuminated tiered trays.
A Dress Code for Face bar, with lit mirrors and a stone-finish worktop, gives beauty advisors a dedicated space for consultation.
Gloss red lacquer, black frames and warm light. A beauty counter dressed in the house's own code.
– Cabinetry & storage: bespoke wood joinery in black and warm grey, with lockable drawers and cabinets
– Feature panels: high-gloss red lacquer in Armani’s signature colour
– Signage & lightboxes**: illuminated ARMANI lettering and back-lit fragrance displays
– Tester trays: tiered trays with product-specific cut-outs and metal edge trims
– Face bar: stone-finish worktop, LED-framed mirrors and integrated power
High-Gloss Lacquer
The red feature panels are finished to a deep, even gloss that holds Armani’s signature colour under strong retail lighting.
Integrated Lighting
Illuminated lettering, back-lit fragrance boxes, lit tester trays and framed mirrors are built into the joinery, with all wiring concealed inside the structure.
Modular Build
Each wall configuration is built in sections and pre-assembled in our workshop, so the counter is checked as a whole before it ships.
The cabinetry is built as modular wooden structures in black and warm grey, with each wall configuration planned around its own mix of fragrance, makeup and skincare display.
The red feature panels are lacquered to a high gloss, while the tester trays are cut to the exact footprint of each product and trimmed in metal. Lighting and power are routed inside the joinery to the signage, lightboxes, trays and mirrors.
Before shipment, every configuration is fully assembled in the workshop. Lighting is switched on, doors and drawers are checked, and finishes are inspected as a complete counter rather than as loose parts.
The counter was delivered as a set of modular wall units, labelled and ready for on-site assembly in a department store setting.
On the shop floor, it reads as one continuous Armani Beauty space: fragrance at eye level, makeup within reach and a quieter corner for face consultations, all held together by the house’s red, black and grey palette.
A structured workflow that keeps the brand in control from brief to delivery.
References, dimensions, quantity and finish confirmed up front.
Full renders and technical drawings shared for client sign-off before any physical work.
A single sample is produced and documented for feedback and approval.
Approved units manufactured, quality-checked and flat-packed for shipping.
VM Display Solution produced a large-format Armani Beauty cosmetic counter, including wall units, back-lit fragrance displays, illuminated makeup tester units, a face consultation bar with lit mirrors, illuminated signage and lockable storage, all finished in high-gloss red lacquer, black and warm grey.
Yes. On the Armani Beauty counter, illuminated lettering, back-lit lightboxes, lit tester trays, LED-framed mirrors and power sockets were all integrated into the joinery during production, with wiring concealed inside the structure so the finished counter looks clean on the shop floor.
A large cosmetic counter is built in modular sections. VM Display Solution fully pre-assembles each configuration in the workshop to check fit, lighting and finishes, then labels and packs the modules so the brand’s local team can assemble the counter on site quickly.
Yes. For Armani Beauty, each tester tray was cut to the exact footprint of specific products, from lipsticks and foundations to cushion compacts, so every item sits securely and the full range reads clearly to customers.
We love to get involved from the concept stage — turning your ideas into beautifully made, production-ready displays.
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