TOUS Jewelry Mother’s Day Window Display

For TOUS Jewelry’s 2025 Mother’s Day campaign, VM Display Co. was commissioned to produce a series of custom retail window display props — deployed across global store locations and key flagship stores for both in-store and window installations.

Drawing inspiration from the brand’s iconic floral jewelry, the concept scaled the signature motif into an oversized sculptural installation, creating a bold, high-impact visual centerpiece for the retail window.

For the hero window display at TOUS Jewelry’s flagship store, we engineered an oversized floral prop with a petal diameter of 1.5 meters. The stem rises continuously from the ground floor through to the second floor — creating a striking visual of a flower growing upward, bringing life and movement to the full retail space.

This project demonstrates our proven ability to execute high-complexity, multi-component custom VM display orders against demanding international retail timelines.

This project delivered 1,000+ custom display props across multiple sizes and configurations, fulfilling complete display setups for 8 key flagship stores — all manufactured and shipped ahead of the Chinese New Year deadline.

Every component was purpose-packaged for safe long-distance transit and designed for efficient, damage-free on-site assembly.