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Case Study · 2020

Tiffany & Co. 2020 Holiday Window Display

Bespoke Holiday VM Props for Tiffany & Co. Store Front with Large-Scale PVD Christmas Tree · LED Integration

Client
Tiffany & Co.
Discipline
Stainless Steel Fabrication
Location
Global Store Front Windows
Year
2020
Tiffany & Co. 2020 Holiday Window Display
Tiffany & Co. 2020 store front window display — Large stainless steel Christmas tree and integrated LED
01 — The Challenge

Where the project began

Tiffany’s 2020 holiday window display features a combination of Christmas trees of various sizes, placed both outside the store and inside the showroom.
Each stage must meet four key requirements: structural stability, a flawless coating finish on the large curved canopy, smooth surfaces with no visible polishing marks, and a heavy-duty stainless steel base capable of supporting the entire assembly—even under outdoor crosswind conditions.

From sketch to proposal

The tree forms are not merely decorative props, but forged sculptures made of stainless steel and iron, with trunks finished in Tiffany & Co.’s signature blue.
A heavy stainless steel base provides sturdy support for the entire structure, designed to bear its own weight while withstanding lateral forces in outdoor environments.

Tiffany & Co. 2020 Holiday Window Display concept
A holiday centrepiece built from Stainless Steel and LED Integration for Storefront Display
— VM Display Solution · Tiffany & Co. 2020
Materials Craft
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Primary structureStainless steel and iron metalLaser-cut and fabricated throughout
Tree Top CapStainless steelCurled and bent; fully welded and polished
Surface finishVacuum plating / Blue PaintPVD & Spray Tiffany Blue Painting
LightingWarm LED lightHidden inside Bottom of Cap
BaseHeavy stainless steelFreestanding stability; outdoor wind load
PackagingCustom wooden crateShipment direct to each store

Raw stainless steel sheet is precision-cut by high-power laser to the required structural profiles. The tree top and tree trunk components are then shaped on a bending machine, forming the smooth compound curves of the finished form.

Biggest tree cap height reach to 3m and the curved parts are fully welded into a single continuous structure, then ground and polished to remove every seam and tooling mark — the tree top surface must reach mirror-grade smoothness before entering the vacuum metallising chamber, and then plating in Gold rose color finish.

LED lighting is concealed inside the bottom of tree top cap, casting a warm glow through the cold of the Christmas season.

03 — The Craft

The making

Leveraging our comprehensive end-to-end metal fabrication capabilities—including laser cutting, bending, welding, polishing, vacuum coating, LED integration, structural engineering, pre-assembly, and wind load testing—we delivered all high-quality display fixtures on time and to perfection.

Process Large
Process Detail 1
Process Detail 2
04 — The Outcome

The final presentation

From raw materials to the wooden crates shipped directly to stores—Tiffany’s 2020 Christmas tree displays have taken center stage.
The finished Christmas tree props perform as both a visual merchandising centrepiece and a structurally engineered object, designed for freestanding stability in high-footfall and outdoor-exposed store front environments across multiple global locations.

3.8m
Largest Christmas tree
100%
Turnkey delivery
6
Key production stages
Tiffany & Co. 2020 Holiday Window Display final
Our Process

How we execute the project

A structured workflow that keeps the brand in control from brief to delivery.

01

Brief & Concept Alignment

References, dimensions, quantity and finish confirmed up front.

02

3D Modelling & Scale Drawing

Full renders and technical drawings shared for client sign-off before any physical work.

03

Prototype & Review

A single sample is produced and documented for feedback and approval.

04

Production & Delivery

Approved units manufactured, quality-checked and flat-packed for shipping.

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