Case Study · 2020

John Lewis Kids Store Christmas Candy Window Display 2020

Customized large acrylic candy canes, lollipops, and hanging bells — a full Christmas Props for John Lewis's kids store window.

Client
John Lewis
Discipline
Acrylic Thermoforming
Location
Global
Year
2020
John Lewis Kids Store Christmas Candy Window Display 2020
John Lewis kids store Christmas window — acrylic candy cane, lollipop, and bell props
01 — The Challenge

Where the project began

John Lewis’s kids store brief for Christmas 2020 called for a window installation that would feel genuinely joyful to a child looking in from the street — an oversized candy world of canes, lollipops, and bells that turned the window bay into something closer to a festive illustration than a conventional retail display.

The full project, from brief confirmation through to delivery, had to be completed within approximately 15 days. That timeline ruled out FRP material — the material most commonly specified for complex sculptural props at this scale — and required a production method capable of moving from mould to finished, painted prop in a fraction of the usual lead time.

From sketch to proposal

The creative logic of the window display prop: Christmas, childhood, and candy.
Candy canes, lollipops, and bells are among the oldest symbols of the festive season, and their oversized presence in a kids store window needs no explanation — it simply works.

The colour palette of display props was kept deliberately bright and saturated — the language of a children’s sweet shop of Christmas — so that the window speaks directly and immediately to the audience it is designed to stop.

John Lewis Kids Store Christmas Candy Window Display 2020 concept
Every deadline is a design constraint. We treat both the same way
— VM Display Production Team · John Lewis Christmas 2020
Materials Craft
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Acrylic sheet was selected as the primary material in place of fibreglass, specifically to meet the 15-day delivery requirement. Acrylic’s thermoforming behaviour — softening predictably under heat and taking the shape of a mould cleanly.
Wooden moulds were produced for each Christmas candy and bell profile, providing the forming surface for the thermoforming process. (Wooden tooling is significantly faster to produce than fibreglass or metal moulds, making it the correct choice when lead time is the primary constraint)
Metal base supports for each prop to provide stable floor or ledge standing without requiring wall fixings, allowing the in-store team to position and adjust the display without tools

  • Wooden mould production — 3D drilling processing for each display props-Candy, Bell, Lollipops
  • Acrylic thermoforming — acrylic sheets heated in a high-temperature oven until pliable, then pressed over wooden moulds and held until cooled to shape
  • Trimming & edge finishing— formed acrylic pieces trimmed to final outline, edges cut and polished to a smooth, consistent finish with no sharp or uneven lines
  • Metal base fabrication & fitting— steel base supports fabricated, powder-coated, and fitted to each prop for stable freestanding display
03 — The Craft

The making

The 15-day production window required every stage to run in tight sequence with no margin for rework. Production planning was confirmed at brief sign-off, with mould production, material procurement, and paint colour mixing all initiated in parallel on day one.

  • Wooden moulds for the full candy and bell range were completed first.
  • Acrylic cutting & Heat Thermoforming processing
  • Spray Paint finishing — base coat and glitter application
  • All props were 100% inspected, packed into individual honeycomb carton units

 

 

04 — The Outcome

The final presentation

Most significantly, the whole VM project was completed and delivered within the 15-day lead time — a timeline that required a complete rethink of the material and production approach from the brief stage onward. That problem-solving response, from material selection through to packing, earned strong positive feedback from the John Lewis team and established the foundation for ongoing project collaboration.

15 days
Full project lead time
3
Prop types
100%
Complete production in-house
John Lewis Kids Store Christmas Candy Window Display 2020 final
Our Process

How we execute the project

A structured workflow that keeps the brand in control from brief to delivery.

01

Brief & Concept Alignment

References, dimensions, quantity and finish confirmed up front.

02

3D Modelling & Scale Drawing

Full renders and technical drawings shared for client sign-off before any physical work.

03

Prototype & Review

A single sample is produced and documented for feedback and approval.

04

Production & Delivery

Approved units manufactured, quality-checked and flat-packed for shipping.

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