Brunello Cucinelli Summer Season Window Display 2025

VM Display Co. delivered a complete bespoke window display prop set for Brunello Cucinelli’s Summer 2025 season — a fully coordinated suite of custom visual merchandising elements engineered for rapid in-store installation and de-installation.

From the moment client renders were received, our team initiated a parallel-track preparation process: developing the multi-material combination strategy, mapping surface finish options across the prop set, and engineering a modular installation structure for fast on-site assembly. Colour samples and physical mock-ups were produced and submitted at pace, laying the groundwork for smooth full-scale production.

We fabricated a complete window display featuring an illuminated timber backdrop with integrated LED lighting, a timber base floor finished with fire-rated carpet, and hybrid tables combining timber structures with precision-bonded acrylic surfaces.
This project demonstrates our end-to-end capability in structural joinery, surface treatment, multi-material integration, and bespoke prop fabrication — delivered as a cohesive, installation-ready display solution.

This project delivered complete window display sets across 55+ stores, encompassing multi-material construction, diverse prop forms, and fully configured installations. A streamlined on-site assembly solution was provided to ensure efficient and hassle-free installation.

Each component was individually crated by store, safeguarding against long-distance transit damage and enabling clients to distribute directly to each location for immediate setup.