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Case Study · 2024

2024 overside cosmetic props for YSL POP UP display

Custom oversized powder compact props visual merchandising

Client
YSL(Yves Saint Laurent)
Discipline
3D Printing / LED Back-Lighting
Location
China (Mainland)
Year
2024
YSL Beauty POP UP Display
YSL pop-up store installation — oversized powder compact props
01 — The Challenge

Where the project began

YSL’s brief was built around a single hero object scaled up: the brand’s iconic powder compact, enlarged into a series of stand alone display props and a back-lit wall installation— gold plated logo lettering, leather-grain lid texture.

Working from the client’s pop-up store render package, the first challenge was translating a single sculptural object into a producible, transportable system

From sketch to proposal

Rather than attempting to produce the compact as a single moulded form, we proposed a three-module construction: an electroplated gold logo lettering piece, a 3D-printed lid carrying the leather-grain texture (with colourway changing per module to represent different products in the YSL powder line), and an electroplated gold base ring — with LED lighting and mounting hardware concealed in the cavity between lid and base.

3D printed YSL logo prop
Beauty is in the detail you're not supposed to notice
— VM Display Production Team · YSL Pop-Up 2024
Materials Craft
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  • 3D-printed resin was used for the lid components-produce a fine, irregular leather-grain surface texture far more convincingly
  • LED lighting modules were selected for low heat output
  • Concealed metal mounting fittings at the rear of each module allow secure attachment to both freestanding bases and the back-lit wall structure
  • Texture control in 3D printing directly— to show out clear and fine leather texture finish
  • Vacuum electroplating at controlled temperature — the 50–60°C plating process was managed with temperature-stable component geometry and staged cooling
  • Light-leak prevention — the gap between lid and base modules was engineered with a stepped seam profile rather than a flat butt joint
  • Modular assembly fitting — each of the three modules (logo lettering, lid, base circle) was dry-fitted and adjusted at the factory before shipping
03 — The Craft

The making

With a 10-day total POP up store display resolution, production, and installation, every stage of this project ran on a compressed and tightly monitored schedule. The render package was broken down into the three-module system within the first 24 hours, with production specifications issued to the 3D printing, electroplating, and assembling teams in parallel on day one.

Process Large
Process Detail 1
Process Detail 2
04 — The Outcome

The final presentation

The completed pop-up installation delivered the precision and presence YSL’s brief demanded — freestanding compact props with the reflective gold detailing and leather-grain texture of the real product at architectural scale, and a back-lit wall installation where the glow reads evenly across every compact face with no visible light leak at the seams.

10 days
Whole production time
3
Modular components
50–60°C
Vacuum plating temperature
YSL luxury brand display props
Our Process

How we execute the project

A structured workflow that keeps the brand in control from brief to delivery.

01

Brief & Concept Alignment

References, dimensions, quantity and finish confirmed up front.

02

3D Modelling & Scale Drawing

Full renders and technical drawings shared for client sign-off before any physical work.

03

Prototype & Review

A single sample is produced and documented for feedback and approval.

04

Production & Delivery

Approved units manufactured, quality-checked and flat-packed for shipping.

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