Product details
01
VM Display produced this giant EVA flower installation for a limited-time Dior pop-up, transforming the commercial space into an immersive garden of oversized roses and sculptural petals.
The arrangement combines flower heads in multiple diameters with large thermoformed petals extending across the display wall. Variations in scale create depth and movement, while the coordinated floral forms provide a striking setting for merchandise, photography and customer engagement.
Our experiential retail production service converts creative references into practical flower patterns, structural solutions and installation-ready decorative elements. The species, scale and composition can be adapted for luxury launches, beauty activations and seasonal store environments.
Lightweight EVA foam hand-cut and shaped into oversized flower forms
Customizable in bloom size, petal shape, and layering composition to match VM campaign creative direction.
Ideal for pop-up store wall installations, retail backdrop displays, and immersive branded interior environments.
Creates a soft, dimensional floral wall effect that delivers strong visual impact


02
Each oversized foam rose is handcrafted from high-density EVA, a lightweight and malleable material that can be heated and shaped into dimensional petals. The material retains its sculptural form while remaining easier to handle than many rigid alternatives.
Petals are individually formed and assembled to reproduce the layered appearance of a blooming flower. Surface colors can be adjusted to match campaign palettes or Pantone references, enabling the floral arrangement to coordinate with branded packaging, merchandise and interior finishes.
Our EVA forming and decorative finishing workshop can produce roses, peonies, carnations, moonflowers and other bespoke botanical forms. Designers seeking additional floral merchandising inspiration can also explore our flower shop presentation ideas.
EVA natural base color retained — clean, matte, and consistent finish without additional surface treatment
Custom brand logo can be incorporated into the overall wall or individual bloom design
Vary EVA colors and thickness are available for choosing
Painted or hand painted finish available on request — any Pantone pure color or Gradient colors
Mixed flower sizing and layering available — combine different petal scales and depths
03
Large EVA flowers offer substantial visual scale without the weight associated with solid sculptural materials. Internal metal supports can be incorporated where required, while flat backs, flexible wire stems or project-specific fixings allow the flowers to connect with walls, grids, arches and supporting frames.
Individual blooms can be produced from approximately 10 to 300 cm in diameter, making it possible to combine smaller decorative accents with oversized floral focal points. The species, colors, quantities and mounting details can be tailored to pop-up stores, spring campaigns, weddings and festive events.
Browse our immersive brand environment portfolio for further examples of large-scale commercial installations. To begin a floral activation, request a botanical decor proposal with your preferred flower species, dimensions, colors, quantity and installation deadline.
Petal and bloom shapes are precision die-cut or hand-cut from EVA foam sheet to the approved design
Individual petals are hand-shaped and heat-formed to create natural curves and dimensional depth
Blooms are assembled layer by layer, with each petal positioned and bonded for a full, structured form.
Mounting points and backing hardware are integrated into each unit for secure wall fixing
Full composition is staged, checked for visual consistency and structural integrity, then safely packed for shipment.

Technical specifications
Service details
One dedicated PM handles every step. You approve at each stage before we proceed — no surprises.
Send us your sketch, reference, or 3D file. Our PM confirms scope, materials, finish, and timeline within 12 hours.
Our design team produces a 3D model for your review. Iterate until you're happy — changes are included.
We produce a physical sample with your specified finish. You approve in person or via HD photos/video.
Full production run with 100% individual inspection and pre-assembly before packing.
Custom-crated for safe transit. Global shipping and on-site installation teams available.
12-hour response
Every enquiry answered within 12 working hours — no exceptions.
Sample before production
Never commit to a full order without seeing and approving a physical sample first.
100% QA inspection
Every single piece individually inspected and pre-assembled before dispatch.
FAQ
Tell us about your project — a sketch, reference image, or even a rough idea is enough to get started. Our team will respond within 12 hours with a tailored approach and indicative pricing.
The flowers featured in this Dior project are handcrafted from high-density EVA foam. This lightweight and moisture-resistant material can be heated, shaped and assembled into dimensional petals that retain their form during commercial display use.
Roses, peonies, carnations, moonflowers and other botanical forms can be developed from reference images or original artwork. Petal shape, layering, diameter and color can be adjusted to suit the campaign concept.
Yes. EVA petals can be colored according to Pantone references or approved physical samples. Subtle variations may also be introduced when the installation requires a more natural or dimensional appearance.
Depending on the installation, flowers can use flat backs, hook-and-loop fasteners, flexible wire stems or internal metal supports. Our floral installation engineering team can recommend suitable fixing details after reviewing the wall, frame, arch or display structure.
Please provide the flower species, required diameters, colors, quantities, reference artwork, installation method and delivery date. Contact VM Display to evaluate sampling, structural support, production, packaging and international delivery requirements.
We'll review your brief and get back to you within one business day — typically with a few initial questions and a rough feasibility overview.