Product details
01
VM Display created this custom visual merchandising window display for Coach’s “Windows of the Future” campaign. The installation features an oversized fiberglass dragon emerging from a broken-screen structure while presenting Coach handbags to passing customers.
The imaginative composition combines sculptural display props, digital imagery and merchandise presentation to connect a fairy-tale character with a contemporary luxury retail environment. The dragon’s expressive shape and integrated handbag supports turn the storefront into a memorable visual story rather than a conventional product display.
Through our custom visual merchandising services, the approved concept was developed into suitable materials, structural connections and production-ready display components for the Coach retail window.
Fiberglass-reinforced plastic (FRP) best choice for large custom sculpture
Customizable in any size and form in vary colors painting finish
Used as custom display props for store design, advertising campaigns, exhibition decor etc.
Visual merchandising props for fashion brands window design


02
The custom dragon statue is manufactured entirely from fiberglass, providing the freedom to create its oversized body, facial expression, hands and other dimensional details. The lightweight sculptural material is suitable for producing complex branded characters and large visual merchandising props.
Metal hooks are incorporated into the dragon’s hands to support Coach handbags as part of the window composition. A concealed fixing component at the back connects the fiberglass statue to the display panel, making the dragon appear to break through the digital screen.
The sculpture, metal accessories and finished display components were coordinated through our custom display props manufacturing process. More information about the material and construction options is available on our custom fiberglass dragon statue page.
Automotive paint — UV-resistant and durable keep for long time
Customized different animal figures according to brands design
Electrostatic flocking available-flocks length & colors for choosing
UV vacuum metallizing available-mirror chrome or colored metallic finish
Biggest size of FRP sculpture into UV vaccum plating is around 2.5m
03
The broken-screen effect forms the architectural setting for the fiberglass dragon. Thin laser-cut metal sheets are finished with UV-printed crack graphics and positioned in front of the LED screen to create the illusion that the character is emerging from a digital city.
The rear connection secures the dragon to the screen structure, while the integrated metal hooks position the handbags within the character’s hands. Before delivery, the display components are assembled and reviewed to confirm the screen image, structural connection, prop alignment and overall visual effect.
Explore our custom visual merchandising projects for more examples of sculptural retail installations. To develop a character display, branded window or multi-store campaign, request a custom window display quote with your artwork, dimensions, quantity and required delivery date.
Just one, suggest to use 3D printing a 1:1 scale model directly according to 3D file
Joint 3D printings sections together with metal frame inside
Keep more strength to add FRP on the joint parts, also between metal frame and 3D prints
Multiple processings of sand, putty, and primer coating to perfect the surface
Final surface treatments — painting, flocking, vacuum metallizing etc.

Technical specifications
Service details
One dedicated PM handles every step. You approve at each stage before we proceed — no surprises.
Send us your sketch, reference, or 3D file. Our PM confirms scope, materials, finish, and timeline within 12 hours.
Our design team produces a 3D model for your review. Iterate until you're happy — changes are included.
We produce a physical sample with your specified finish. You approve in person or via HD photos/video.
Full production run with 100% individual inspection and pre-assembly before packing.
Custom-crated for safe transit. Global shipping and on-site installation teams available.
12-hour response
Every enquiry answered within 12 working hours — no exceptions.
Sample before production
Never commit to a full order without seeing and approving a physical sample first.
100% QA inspection
Every single piece individually inspected and pre-assembled before dispatch.
FAQ
Tell us about your project — a sketch, reference image, or even a rough idea is enough to get started. Our team will respond within 12 hours with a tailored approach and indicative pricing.
A visual merchandising window display is a planned retail presentation that combines merchandise, display props, graphics, lighting and storytelling. Its purpose is to attract attention, communicate a campaign concept and encourage customers to enter the store.
Yes. Our retail display design and engineering service can translate concept sketches, reference images or approved campaign artwork into material specifications, technical structures, prototypes and production-ready display props.
Fiberglass can be molded into large, detailed and complex forms while remaining lighter than many solid materials. It also supports custom painting and surface finishing, making it suitable for character sculptures and dimensional retail display props.
Yes. Hooks, platforms, brackets and concealed fixing components can be incorporated into a sculpture when required by the display concept. Their position and load requirements should be confirmed during technical development.
Provide the concept artwork, storefront dimensions, display quantity, merchandise requirements, installation location and project deadline. Contact VM Display for an initial review of the materials, structure, finishes, production and delivery requirements.
We'll review your brief and get back to you within one business day — typically with a few initial questions and a rough feasibility overview.