Product details
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VM Display produced a collection of electroplated fiberglass shell props for LOEWE pop-up stores across Korea, Japan, Dubai, the United States, Thailand and Malaysia.
Inspired by seashells and summer coastal landscapes, the sculptural collection creates an immersive setting for displaying handbags, accessories and seasonal merchandise. Multiple shell shapes and reflective silver surfaces bring the atmosphere of a beach holiday into luxury commercial environments.
Our creative installation development service transformed the approved organic forms into accurate 3D models, engineered structures and production-ready sculptures suitable for countertop presentations, store entrances and freestanding boutique installations.
Largest size 2.5m height used Fiberglass-reinforced plastic (FRP) with Metal instructure inside
Custom vary FRP shells designs and dimensions for window display/ store interior display
High quality UV vaccum plating in Chrome Mirrored finish for indoor and outdoor decoration
Best plating process for large uneven FRP display props for store window visual merchandising


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Each mirror finish seashell sculpture begins with an equal-scale 3D-printed model measuring between approximately 40 and 210 cm in height. A production mold is then created before the fiberglass shell and its internal metal structure are formed.
The surface is repeatedly filled, polished and primed until it is sufficiently smooth for metallic finishing. A UV-baked primer strengthens the prepared surface before the sculpture enters the vacuum electroplating chamber. A final clear UV coating helps protect the reflective finish.
These modeling, molding, fiberglass lay-up, polishing and plating stages are completed through our vacuum metallization facility. Designers planning other oversized branded forms can also review our large-format fiberglass sculpture range.
UV vacuum plating available in silver, gold and custom color tones for choosing
Custom animal shape desgins and dimensions based on brand’s VM themes
Suitable display for indoor and outdoor with UV-coating on finish to protect
Custom two-tone or mixed finish available — combining metallized and painted or flocked surfaces
With safety wooden boxes package with PE foam wrapping and environment paper fill space
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The shell collection can be produced in silver, gold, rose gold, bronze, red, green, blue, pink or mixed metallic tones. Shapes, dimensions and surface colors can be adjusted to coordinate with seasonal merchandise, campaign artwork and boutique interiors.
An internal metal structure supports larger sculptures, while the lightweight fiberglass body makes complex organic forms more practical to manufacture and position. After inspection, each reflective prop is protected with soft film, EPE foam and bubble wrap before being secured inside a custom wooden crate.
Discover our international boutique installation portfolio for additional examples of premium brand environments. To develop a seashell collection, metallic sculpture or coastal-themed campaign, request a sculptural decor assessment with your drawings, dimensions, quantities and rollout schedule.
A 1:1 scale master model is 3D-printed directly from the client’s 3D file
The master is split and used to produce silicone molds for each shell section
Raw FRP blanks are cast, then seams are trimmed, sanded, and filled to a smooth base form
Multiple rounds of sanding, putty filling, and primer application are carried out to perfect the surface before plating
UV vacuum plating is applied in a controlled environment — delivering an even, high-clarity reflective coating across the full surface

Technical specifications
Service details
One dedicated PM handles every step. You approve at each stage before we proceed — no surprises.
Send us your sketch, reference, or 3D file. Our PM confirms scope, materials, finish, and timeline within 12 hours.
Our design team produces a 3D model for your review. Iterate until you're happy — changes are included.
We produce a physical sample with your specified finish. You approve in person or via HD photos/video.
Full production run with 100% individual inspection and pre-assembly before packing.
Custom-crated for safe transit. Global shipping and on-site installation teams available.
12-hour response
Every enquiry answered within 12 working hours — no exceptions.
Sample before production
Never commit to a full order without seeing and approving a physical sample first.
100% QA inspection
Every single piece individually inspected and pre-assembled before dispatch.
FAQ
Tell us about your project — a sketch, reference image, or even a rough idea is enough to get started. Our team will respond within 12 hours with a tailored approach and indicative pricing.
The process begins with precision 3D modeling and an equal-scale printed master. A production mold is created from the approved form before fiberglass layers and the required internal support are assembled, refined and prepared for finishing.
The fiberglass surface is filled, hand-sanded and primed until smooth. It then receives a UV-baked primer before vacuum electroplating. A transparent UV coating is applied as the final protective layer.
Available finishes can include silver, gold, rose gold, bronze, red, green, blue, pink and mixed metallic colors. Final colors should be approved through finish samples before production.
Yes. The shape and dimensions can be adjusted for countertops, store entrances or freestanding arrangements. Our organic form engineering team can review the available space, proposed composition and structural requirements before production.
Each sculpture is wrapped in non-abrasive protective film, thick EPE foam and bubble wrap before being secured inside a custom rigid wooden crate. Contact VM Display to review the shapes, quantities, destination and delivery schedule for your project.
We'll review your brief and get back to you within one business day — typically with a few initial questions and a rough feasibility overview.