{"id":5035,"date":"2026-10-31T07:04:30","date_gmt":"2026-10-31T07:04:30","guid":{"rendered":"https:\/\/vmdisplaysolution.com\/?p=5035"},"modified":"2026-11-03T07:52:30","modified_gmt":"2026-11-03T07:52:30","slug":"comptoir-de-cosmetiques-armani-beauty-avec-menuiserie-laquee-et-eclairage-integre","status":"publish","type":"post","link":"https:\/\/vmdisplaysolution.com\/fr\/case-study\/armani-beauty-cosmetic-counter-with-lacquered-joinery-and-integrated-lighting\/","title":{"rendered":"Comptoir de cosm\u00e9tiques ARMANI Beauty avec menuiserie laqu\u00e9e et \u00e9clairage int\u00e9gr\u00e9"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,22],"tags":[],"class_list":["post-5035","post","type-post","status-publish","format-standard","hentry","category-case-study","category-retail-windows-display"],"acf":{"brand":"Armani Beauty","craft_type":"Bespoke Joinery \u00b7 Gloss Lacquer","location":"Asia Pacific","year":"Archive","subtitle":"Fragrance, makeup and skincare brought together in one lacquered red-and-black counter, lit from within.","quote":"Gloss red lacquer, black frames and warm light. A beauty counter dressed in the house's own code.","quote_source":"VM Display Solution \u00b7 Armani Beauty Counter","hero_image":5041,"hero_caption":"","split_image_1":5037,"materials_image":5042,"craft_image":5039,"gallery_tall":5038,"gallery_small_1":5036,"gallery_small_2":5037,"final_image":5040,"final_caption":"Armani Beauty \u2014 Counter front with fragrance and makeup display","challenge_text":"Armani Beauty needed a large-format counter that could hold fragrance, makeup and skincare within one continuous brand space, finished to the house's exacting lacquer standard.\r\n\r\nThe difficulty lay in combining lighting, power, tester display and secure storage inside a single run of joinery, with every module arriving on site ready to assemble.","concept_text":"The counter is organised around Armani's own Dress Code language. Back-lit fragrance boxes frame Acqua di Gi\u00f2 and S\u00ec at the upper level, while the central Makeup Dress Code unit sets testers on illuminated tiered trays.\r\n\r\nA Dress Code for Face bar, with lit mirrors and a stone-finish worktop, gives beauty advisors a dedicated space for consultation.","craft_process_text":"The cabinetry is built as modular wooden structures in black and warm grey, with each wall configuration planned around its own mix of fragrance, makeup and skincare display.\r\n\r\nThe red feature panels are lacquered to a high gloss, while the tester trays are cut to the exact footprint of each product and trimmed in metal. Lighting and power are routed inside the joinery to the signage, lightboxes, trays and mirrors.\r\n\r\nBefore shipment, every configuration is fully assembled in the workshop. Lighting is switched on, doors and drawers are checked, and finishes are inspected as a complete counter rather than as loose parts.","outcome_text":"The counter was delivered as a set of modular wall units, labelled and ready for on-site assembly in a department store setting.\r\n\r\nOn the shop floor, it reads as one continuous Armani Beauty space: fragrance at eye level, makeup within reach and a quieter corner for face consultations, all held together by the house's red, black and grey palette.","materials_text":"- Cabinetry & storage: bespoke wood joinery in black and warm grey, with lockable drawers and cabinets\r\n- Feature panels: high-gloss red lacquer in Armani's signature colour\r\n- Signage & lightboxes**: illuminated ARMANI lettering and back-lit fragrance displays\r\n- Tester trays: tiered trays with product-specific cut-outs and metal edge trims\r\n- Face bar: stone-finish worktop, LED-framed mirrors and integrated power","craft_detail_text":"High-Gloss Lacquer\r\n\r\nThe red feature panels are finished to a deep, even gloss that holds Armani's signature colour under strong retail lighting.\r\n\r\nIntegrated Lighting\r\n\r\nIlluminated lettering, back-lit fragrance boxes, lit tester trays and framed mirrors are built into the joinery, with all wiring concealed inside the structure.\r\n\r\nModular Build\r\n\r\nEach wall configuration is built in sections and pre-assembled in our workshop, so the counter is checked as a whole before it ships.","spec_1_figure":"3","spec_1_description":"Wall configurations","spec_2_figure":"LED","spec_2_description":"Integrated lighting","spec_3_figure":"Full","spec_3_description":"Workshop pre-assembly","faq_items":[{"faq_question":"What did VM Display Solution build for Armani Beauty?","faq_answer":"VM Display Solution produced a large-format Armani Beauty cosmetic counter, including wall units, back-lit fragrance displays, illuminated makeup tester units, a face consultation bar with lit mirrors, illuminated signage and lockable storage, all finished in high-gloss red lacquer, black and warm grey."},{"faq_question":"Can a custom beauty counter include built-in lighting and power?","faq_answer":"Yes. On the Armani Beauty counter, illuminated lettering, back-lit lightboxes, lit tester trays, LED-framed mirrors and power sockets were all integrated into the joinery during production, with wiring concealed inside the structure so the finished counter looks clean on the shop floor."},{"faq_question":"How is a large cosmetic counter shipped and installed?","faq_answer":"A large cosmetic counter is built in modular sections. VM Display Solution fully pre-assembles each configuration in the workshop to check fit, lighting and finishes, then labels and packs the modules so the brand's local team can assemble the counter on site quickly."},{"faq_question":"Can tester trays be customised to a brand's product range?","faq_answer":"Yes. For Armani Beauty, each tester tray was cut to the exact footprint of specific products, from lipsticks and foundations to cushion compacts, so every item sits securely and the full range reads clearly to customers."}],"article_subtitle":"","pull_quote":"","related_project":"","related_project_desc":""},"_links":{"self":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts\/5035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/comments?post=5035"}],"version-history":[{"count":4,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts\/5035\/revisions"}],"predecessor-version":[{"id":5077,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts\/5035\/revisions\/5077"}],"wp:attachment":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/media?parent=5035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/categories?post=5035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/tags?post=5035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}