{"id":3620,"date":"2026-05-06T08:21:35","date_gmt":"2026-05-06T08:21:35","guid":{"rendered":"https:\/\/vmdisplaysolution.com\/?p=3620"},"modified":"2026-06-26T02:45:59","modified_gmt":"2026-06-26T02:45:59","slug":"vitrine-de-noel-hugo-boss-2022","status":"publish","type":"post","link":"https:\/\/vmdisplaysolution.com\/fr\/case-study\/hugo-boss-christmas-store-window-display-2022\/","title":{"rendered":"Vitrine de No\u00ebl Hugo Boss 2022"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,22],"tags":[],"class_list":["post-3620","post","type-post","status-publish","format-standard","hentry","category-case-study","category-retail-windows-display"],"acf":{"brand":"Hugo Boss","craft_type":"Acrylic Fabrication","location":"Global","year":"2022","subtitle":"Bespoke Christmas display stand with Acrylic letters stacked","quote":"A single letter, multiplied and turned, becomes architecture","quote_source":"VM Display Production Team \u00b7 Hugo Boss Christmas 2022","hero_image":3754,"hero_caption":"Hugo Boss Christmas window installation \u2014 custom acrylic display stand","split_image_1":3752,"materials_image":3749,"craft_image":3753,"gallery_tall":3751,"gallery_small_1":3755,"gallery_small_2":3748,"final_image":3750,"final_caption":"","challenge_text":"A custom acrylic stand built entirely from the brand's own initial, with no external decoration needed to carry the festive window. The store window design centred on stacking multiple acrylic \"B\" letterforms, each finished in a different iridescent or mirror-glossy blue-green effect, with the assembly able to rotate so the fixture presented a different facet depending on viewing angle.","concept_text":"The design takes Hugo Boss's own brand initial and turns it into both subject and structure for retail window visual merchanding- stacked, rotated, and finished in contrasting surface treatments so that each letter reads as a distinct object even as they combine into a single composed fixture.","craft_process_text":"Production began with CNC cutting of the flat acrylic sheet sections that would form each \"B\" letterform. Custom bending moulds were prepared in parallel, sized to the precise curve radius the letterform required.\r\n\r\nHeated sheet sections were formed over the moulds and cooled under controlled conditions to lock in the curve. Formed sections were then bonded into complete three-dimensional letters without any trapped air or visible adhesive.\r\n\r\nDesigned with stainless steel rotating fittings with each Letter for rotation tested under load to confirm smooth, secure movement","outcome_text":"The contrast between the iridescent and mirror-glossy blue-green finishes gave the fixture genuine visual depth, with the display reading differently throughout the day as natural and window lighting shifted across its surfaces. As a fixture built entirely from the brand's own letterform, the stand carried Hugo Boss's identity into the window without needing any additional signage or decoration.\r\n\r\nThe project demonstrated our capability for bespoke, special-shaped acrylic display fixtures at a finish standard suited to luxury retail windows, and also our developing capacity of the stainless steel hardware design with custom rotating function.","materials_text":"<ul>\r\n \t<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Iridescent acrylic<\/strong> provides one half of the stacked letterform pairing<\/li>\r\n \t<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Mirror-glossy blue-green acrylic<\/strong> forms the contrasting finish<\/li>\r\n \t<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Stainless steel rotating accessories<\/strong> were custom-fabricated to allow each stacked \"B\" letter to rotate a full 360\u00b0 independently<\/li>\r\n \t<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Round stainless steel base<\/strong> provides the structural foundation, engineered for stability<\/li>\r\n<\/ul>","craft_detail_text":"<ul>\r\n \t<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>CNC precision cutting<\/strong> \u2014 each \"B\" letterform cut as flat acrylic sheet sections, with cutting parameters controlled to avoid any surface damage to the acrylic during the process<\/li>\r\n \t<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Mould-formed bending<\/strong> \u2014 cut sheets heated in an oven and shaped over custom moulds<\/li>\r\n \t<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Bubble-free bonding<\/strong> \u2014 sheet sections assembled into the full three-dimensional letterform using a bonding process with adhesive.<\/li>\r\n \t<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Edge matching &amp; polishing<\/strong> \u2014 every joining edge precision-matched and polished so adjoining sections meet in a continuous line<\/li>\r\n \t<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Stainless steel fitting assembly<\/strong> \u2014 custom rotating fittings installed between stacked letter pairs, each fitting tested to confirm smooth, secure 360\u00b0 rotation without play or instability<\/li>\r\n \t<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Base assembly &amp; stability check<\/strong> \u2014 full acrylic assembly mounted to the round stainless steel base and tested for stability under handling and window-floor conditions before final approval<\/li>\r\n<\/ul>","spec_1_figure":"360\u00b0","spec_1_description":"Rotation per stacked letter","spec_2_figure":"2","spec_2_description":"Contrasting acrylic finishes ","spec_3_figure":"0","spec_3_description":"Visible air bubbles or glue traces ","faq_items":null,"article_subtitle":"","pull_quote":"","related_project":"","related_project_desc":""},"_links":{"self":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts\/3620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/comments?post=3620"}],"version-history":[{"count":2,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts\/3620\/revisions"}],"predecessor-version":[{"id":3998,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts\/3620\/revisions\/3998"}],"wp:attachment":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/media?parent=3620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/categories?post=3620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/tags?post=3620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}