{"id":2867,"date":"2026-05-12T10:20:13","date_gmt":"2026-05-12T10:20:13","guid":{"rendered":"https:\/\/vmdisplaysolution.com\/?p=2867"},"modified":"2026-06-12T16:46:08","modified_gmt":"2026-06-12T16:46:08","slug":"accessoires-de-vitrine-en-frp-macaron-pour-le-magasin-weekend","status":"publish","type":"post","link":"https:\/\/vmdisplaysolution.com\/fr\/case-study\/weekend-store-frp-macaron-window-display-props\/","title":{"rendered":"Accessoires de vitrine \u00ab Macaron \u00bb en FRP pour Weekend Store"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,22],"tags":[],"class_list":["post-2867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-retail-windows-display"],"acf":{"brand":"Weekend Store (by Max Mara)","craft_type":"FRP Sculpture ","location":"Global","year":"","subtitle":"Oversized FRP macarons and striped column forms in a playful window world","quote":"Step inside a p\u00e2tisserie that sells handbags \u2014 where every display prop is an invitation","quote_source":"VM Display Production Team \u00b7 Weekend Store ","hero_image":3230,"hero_caption":"Weekend Store new collection window installation \u2014 multi-scale FRP macaron forms and striped column props","split_image_1":3221,"materials_image":3228,"craft_image":3215,"gallery_tall":3229,"gallery_small_1":3225,"gallery_small_2":3217,"final_image":3223,"final_caption":"","challenge_text":"Weekend Store needed a window installation that could carry the full weight of a new bag launch \u2014 not as a neutral backdrop, but as an active visual merchandising statement that would pull passers-by in from the street.\r\n\r\nThe brief called for something immediately recognisable, immediately joyful, and completely ownable by the brand.","concept_text":"The window is built on a simple but precise idea: the colorful macarons \u2014\u00a0the colour palette was drawn directly from the new bag collection, so prop and product share a visual language \u2014 the window does not frame the bags so much as it extends them into an entire world.\r\n\r\nOversized FRP macarons in a range of scales and colourways are arranged across the window bay alongside striped cylindrical column forms, together composing a scene that reads as a Parisian p\u00e2tisserie reimagined at retail dimensions.","craft_process_text":"The macaron form is deceptively specific: the dome radius, the depth and ruffled profile of the middle band, and the proportional relationship between the two halves are all immediately recognisable to anyone who has ever bought one.\r\nProducing the form in FRP required moulds precise enough to capture those proportions across five size variants without any profile drifting between scales.","outcome_text":"Installed in the retail window for the new bag collection launch, the macaron world delivered exactly the street-level impact the brief required.\r\nThe oversized FRP props and the bags on display created a window composition with genuine visual pull \u2014 readable from across the street, rewarding at close range.\r\n\r\nThe project confirmed FRP as the right material choice for complex, colour-specific sculptural props at this volume and scale \u2014 and the macaron window has since become one of our most-referenced examples of prop design that uses form and concept to do the work of visual merchandising, rather than simply filling space.","materials_text":"Fibreglass reinforced plastic (FRP)<\/strong> is the structural material for every macaron and column form. FRP's low weight relative to its volume is essential here: the largest macaron forms fill significant window space without placing load demands on the display floor or window ledge.\r\n\r\nTextured spray paint<\/strong> was applied to all FRP surfaces to produce a matte, slightly rough finish that reads as the real confection's sugar-dusted shell under window lighting.\r\n\r\nRaised acrylic lettering<\/strong> for the logo elements was cut and formed separately from the FRP body, then bonded to the prop surface to create a clean three-dimensional typographic detail\r\n\r\n \r\n\r\n ","craft_detail_text":"
    \r\n \t
  • <\/b>3D modelling & master printing <\/b><\/strong>\u2014 each macaron size variant and column form modelled to exact proportion, then 3D-printed as a master pattern for mould production<\/li>\r\n \t
  • <\/b>Mould-making & FRP casting<\/b><\/strong>\u2014 production moulds pulled from printed masters; FRP shells cast, trimmed, and bonded into finished two-half bodies<\/li>\r\n \t
  • <\/b>Surface preparation<\/b><\/strong>\u2014 each unit sanded to a consistent base before any paint application, ensuring the texture coat adheres evenly across the dome and band surfaces<\/li>\r\n \t
  • <\/b>Textured paint finishing<\/b><\/strong>\u2014 multi-pass spray process: base coat for colour saturation, followed by a texture coat applied at varying distances to replicate the grainy, sugar-dusted quality of a macaron shell; all colour batches mixed against the bag collection palette references<\/li>\r\n \t
  • <\/b>Stripe masking & painting (column forms) <\/b><\/strong>\u2014 stripe geometry masked in sequence and painted in controlled passes to achieve sharp, clean band edges<\/li>\r\n \t
  • <\/b>Raised acrylic lettering<\/b><\/strong>\u2014 logo characters CNC-cut, hand-finished, and bonded to designated prop faces at final assembly stage<\/li>\r\n \t
  • <\/b>Quality check & packing<\/b><\/strong>\u2014 all units inspected for surface consistency and profile accuracy before flat-packing with custom foam inserts to protect the textured finish and lettering in transit<\/li>\r\n<\/ul>","spec_1_figure":"5","spec_1_description":"Macaron size","spec_2_figure":"3D","spec_2_description":"Printed masters","spec_3_figure":"100%","spec_3_description":"Paint finishing completed in-house","faq_items":null,"article_subtitle":"","pull_quote":"","related_project":"","related_project_desc":""},"_links":{"self":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts\/2867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/comments?post=2867"}],"version-history":[{"count":0,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts\/2867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/media\/3230"}],"wp:attachment":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/media?parent=2867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/categories?post=2867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/tags?post=2867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}