{"id":2522,"date":"2026-06-04T03:51:38","date_gmt":"2026-06-04T03:51:38","guid":{"rendered":"https:\/\/vmdisplaysolution.com\/?p=2522"},"modified":"2026-06-12T15:55:00","modified_gmt":"2026-06-12T15:55:00","slug":"presentoir-pour-baskets-oversize-coach-2025-en-frp","status":"publish","type":"post","link":"https:\/\/vmdisplaysolution.com\/fr\/case-study\/2025-coach-oversized-sneaker-display-prop-in-frp\/","title":{"rendered":"Pr\u00e9sentoir pour baskets oversize \u00ab Coach \u00bb 2025 en FRP"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,23,22],"tags":[],"class_list":["post-2522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-pop-up-display","category-retail-windows-display"],"acf":{"brand":"Coach","craft_type":"FRP Sculpture \/ 3D Printing ","location":"Tokyo, Japan","year":"2025","subtitle":"A 5-metre oversized sneaker installation crafted in FRP for Coach's Tokyo store decor","quote":"","quote_source":"VM Display Production Team \/ Coach Tokyo 2025","hero_image":2697,"hero_caption":"","split_image_1":2696,"materials_image":2695,"craft_image":2694,"gallery_tall":2700,"gallery_small_1":2699,"gallery_small_2":2701,"final_image":2698,"final_caption":"","challenge_text":"Coach required a 5-metre oversized sneaker prop for an outdoor window installation in Tokyo.\r\nThe core engineering challenge: designing a custom stainless steel internal armature capable of load-bearing both the fibreglass shoe shell and a miniature car prop in an outdoor environment \u2014 while achieving a weatherproof construction and a photorealistic vintage leather grain finish at monumental scale.","concept_text":"The concept centred on replicating Coach's iconic Soho Sneaker at 10\u00d7 scale \u2014 preserving every grain, stitch, and worn-in character of the original. A high-gloss automotive finish on the car prop was chosen to contrast with the matte vintage texture of the shoe, echoing Coach's playful luxury aesthetic.","craft_process_text":"The surface finish replicates Coach's authentic vintage leather grain through 3D-modelled texture mapping and hand-applied finishing techniques. The miniature car prop is finished in high-gloss automotive-grade paint, creating a deliberate visual contrast. An elliptical plywood base houses a custom stainless steel internal structure engineered to carry the full load of all display components.\r\n\r\nAll outdoor-facing surfaces are fully sealed and weatherproofed for exterior.","outcome_text":"The installation was received with strong approval from the Coach brand team. Spanning approximately 8 m in length and 5 m in height, the piece became a centrepiece of the Tokyo store window, delivering the monumental, tactile presence the brief demanded.","materials_text":"<ul>\r\n \t<li>Fiberglass-reinforced polymer (FRP) for the shoe shell \u2014 lightweight yet rigid enough for outdoor conditions.<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<ul>\r\n \t<li>Plywood base for structural grounding.<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<ul>\r\n \t<li>Steel (SS) internal armature to transfer load safely from shoe body to base.<\/li>\r\n<\/ul>","craft_detail_text":"\u2460 3D files designed with real-like grain surface detail.\r\n\u2461 Oversized shoe and car 3D-printed from confirmed files.\r\n\u2462 Steel internal structure engineered inside a plywood base for outdoor load-bearing.\r\n\u2463 Vintage grain hand-finishing applied to shoe body; high-gloss automotive paint applied to car exterior.","spec_1_figure":"8m","spec_1_description":"Total length of installation","spec_2_figure":"5m","spec_2_description":"Total height of installation","spec_3_figure":"4","spec_3_description":"Production stages","faq_items":null,"article_subtitle":"","pull_quote":"","related_project":"","related_project_desc":""},"_links":{"self":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts\/2522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/comments?post=2522"}],"version-history":[{"count":0,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts\/2522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/media\/2697"}],"wp:attachment":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/media?parent=2522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/categories?post=2522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/tags?post=2522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}