{"id":2283,"date":"2026-06-05T12:14:24","date_gmt":"2026-06-05T12:14:24","guid":{"rendered":"https:\/\/vmdisplaysolution.com\/?p=2283"},"modified":"2026-06-12T15:44:21","modified_gmt":"2026-06-12T15:44:21","slug":"loewe-2024-grandes-sculptures-en-frp-destinees-a-la-mise-en-scene-commerciale","status":"publish","type":"post","link":"https:\/\/vmdisplaysolution.com\/fr\/case-study\/loewe-2024-large-frp-shell-sculptures-for-visual-merchandising\/","title":{"rendered":"LOEWE 2024 : grandes sculptures en FRP en forme de coquille pour le merchandising visuel"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,23],"tags":[],"class_list":["post-2283","post","type-post","status-publish","format-standard","hentry","category-case-study","category-pop-up-display"],"acf":{"brand":"LOEWE","craft_type":"FRP Fabrication \u00b7 UV Vacuum Plating","location":"Asian ","year":"2024","subtitle":"Fibreglass Reinforced Plastic \u00b7 UV Vacuum Metallising \u00b7 Bespoke Sculptural VM Props","quote":"The organic geometry of a shell \u2014 rendered in jewellery-grade, light-catching chrome finish","quote_source":"VM Display Solution \u00b7 LOEWE 2024","hero_image":2706,"hero_caption":"LOEWE 2024 \u2014 Large-scale FRP shell sculptures finished with UV vacuum Chrome","split_image_1":2702,"materials_image":2704,"craft_image":2710,"gallery_tall":2707,"gallery_small_1":2703,"gallery_small_2":2709,"final_image":2705,"final_caption":"","challenge_text":"LOEWE's 2024 VM brief called for large-scale sculptural is complex that to express the brand's craft-led identity. The shell form presented a specific fabrication challenge: compound curves with recessed ridges and undercuts that needed to carry a flawless mirror-finish metallic surface.\r\nAny imperfection in the substrate would be amplified rather than hidden by the metallising process, placing unusually high demands on both the FRP construction and the multi-stage surface preparation that preceded it.","concept_text":"The concept takes a natural form \u2014 the different shell designs.\r\n\r\nHand-laid in fibreglass reinforced plastic to capture the full compound-curve geometry, each sculpture is then finished through UV vacuum metallising: a process that deposits a continuous aluminium layer across the entire surface inside a vacuum chamber, producing a true mirror finish that conforms to every ridge and recess of the form.","craft_process_text":"Each shell begins as a hand-laid FRP laminate, built up in fibreglass layers over a precision mould to achieve the structural rigidity at this scale. Internal ribbing and a freestanding base system are engineered in during fabrication to retail-grade structural standards.\r\n\r\nA UV-cured primer adhesion layer is applied, followed by vacuum deposition of chrome across 100% of the sculptural surface.\r\n\r\nEvery piece undergoes 100% pre-shipment inspection across surface finish, structure, and dimensions.","outcome_text":"Delivered as a complete turnkey commission, the LOEWE shell sculpture set brings together large-format FRP fabrication and high-complexity vacuum plating in a single production workflow. The finished props carry the mirror precision of a jewellery display object at the physical scale of a window centrepiece.\r\nThe project was delivered with weekly milestone reporting, custom large-format crating for international freight to keep safety","materials_text":"<ul>\r\n \t<li><strong>Primary structure<\/strong>: hand-laid FRP \/ GRP, chosen for structural rigidity at large scale<\/li>\r\n \t<li><strong>Internal ribbing<\/strong>: Steel instructure inside to keep strong.<\/li>\r\n \t<li><strong>Base coat<\/strong>: UV-cured primer adhesion layer prior to vacuum deposition<\/li>\r\n \t<li><strong>Metallising layer<\/strong>: chrome deposited via UV vacuum metallising process<\/li>\r\n \t<li><strong>Top coat<\/strong>: UV-cured protective lacquer \u2014 scratch and UV resistant for retail display<\/li>\r\n<\/ul>","craft_detail_text":"<ul>\r\n \t<li>UV vacuum metallising deposits a thin aluminium layer directly onto the FRP surface inside a vacuum chamber \u2014 producing a true mirror finish impossible to achieve through mechanical polishing<\/li>\r\n \t<li>The process conforms uniformly to every ridge, recess, undercut, and tight-radius curve of the sculptural form<\/li>\r\n \t<li>Post-metallising tint lacquers extend the colour range: mirror silver, warm gold, rose gold, gunmetal, and champagne \u2014 custom brand-matched tones available<\/li>\r\n \t<li>UV-cured base and top coats encapsulate the metallised layer for retail-grade durability<\/li>\r\n<\/ul>","spec_1_figure":"100%","spec_1_description":"UV vacuum chrome","spec_2_figure":"2.5m","spec_2_description":"Largest Sculpture for UV vaccum plating","spec_3_figure":"2 Weeks","spec_3_description":"Sample lead time","faq_items":null,"article_subtitle":"","pull_quote":"","related_project":"","related_project_desc":""},"_links":{"self":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts\/2283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/comments?post=2283"}],"version-history":[{"count":0,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts\/2283\/revisions"}],"wp:attachment":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/media?parent=2283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/categories?post=2283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/tags?post=2283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}