{"id":1978,"date":"2026-06-02T08:16:26","date_gmt":"2026-06-02T08:16:26","guid":{"rendered":"https:\/\/vmdisplaysolution.com\/?p=1978"},"modified":"2026-06-12T16:18:33","modified_gmt":"2026-06-12T16:18:33","slug":"vitrine-tous-jewelry-pour-la-fete-des-meres","status":"publish","type":"post","link":"https:\/\/vmdisplaysolution.com\/fr\/case-study\/tous-jewelry-mothers-day-window-display\/","title":{"rendered":"Vitrine de TOUS Jewelry pour la F\u00eate des M\u00e8res"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,22],"tags":[],"class_list":["post-1978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-retail-windows-display"],"acf":{"brand":"TOUS Jewelry","craft_type":"FRP \u00b7 UV Vacuum Metallizing \u00b7 PVD Electroplating","location":"Spain & Global Markets","year":"2025","subtitle":"Custom retail window display props for TOUS Jewelry's 2025 Mother's Day campaign \u2014 deployed across global flagships and key store locations.","quote":"A flower growing upward from the ground floor through to the second floor \u2014 bringing life and movement to the full retail space.","quote_source":"Project Brief","hero_image":2014,"hero_caption":"TOUS Jewelry Mother's Day window display \u2014 oversized floral installation at flagship store","split_image_1":2026,"materials_image":2029,"craft_image":2077,"gallery_tall":2028,"gallery_small_1":2029,"gallery_small_2":2031,"final_image":2033,"final_caption":"","challenge_text":"For TOUS Jewelry's 2025 Mother's Day campaign, VM Display Co. was commissioned to produce a series of <a href=\"https:\/\/vmdisplaysolution.com\/manufacture\/\">custom retail window display props<\/a> \u2014 deployed across global store locations and key flagship stores for both in-store and window installations.\r\n\r\nDrawing inspiration from the brand's iconic floral jewelry, the concept scaled the signature motif into an oversized sculptural installation, creating a bold, high-impact visual centerpiece for the retail window.","concept_text":"From initial concept sketch to final in-store installation, VM Display Co. managed every stage of the production lifecycle \u2014 delivering a complex, multi-piece custom retail display on time and to spec.\r\n\r\nOur full-service capabilities for this project included concept-to-proposal development, prototype engineering, fast-turn revisions, pre-assembly quality control, global production scheduling, and retail-ready packaging.\r\n\r\nA dedicated project manager provided weekly progress updates and photo documentation at every production milestone \u2014 keeping clients fully informed from kickoff to delivery.","craft_process_text":"For the hero window display at TOUS Jewelry's flagship store, we engineered an oversized floral prop with a petal diameter of 1.5 meters. The stem rises continuously from the ground floor through to the second floor \u2014 creating a striking visual of a flower growing upward, bringing life and movement to the full retail space.\r\n\r\nThis project demonstrates our proven ability to execute high-complexity, multi-component custom VM display orders against demanding international retail timelines.","outcome_text":"This project delivered 1,000+ <a href=\"https:\/\/vmdisplaysolution.com\/vm-work\/\">custom display props<\/a> across multiple sizes and configurations, fulfilling complete display setups for 8 key flagship stores \u2014 all manufactured and shipped ahead of the Chinese New Year deadline.\r\n\r\nEvery component was purpose-packaged for safe long-distance transit and designed for efficient, damage-free on-site assembly.","materials_text":"Fiberglass-reinforced plastic (FRP) is our go-to substrate for complex, large-format 3D sculptural props \u2014 combining lightweight construction with the structural integrity required for oversized retail installations.\r\n\r\nFor this project, the FRP core was finished using UV vacuum metallizing, a high-quality plating process performed inside a sealed vacuum chamber that deposits an ultra-thin metallic coating onto the surface. The result is a mirror-chrome finish visually indistinguishable from polished solid metal \u2014 at a fraction of the weight and cost.","craft_detail_text":"The floral stem was fabricated from structural stainless steel tubing, precision bent and formed to achieve the intended organic profile, then finished with PVD electroplating for a seamless mirror-metal surface.\r\n\r\nAll processes completed in-house: steel base plate cutting and forming, tube bending and structural fabrication, welding, joint finishing and surface grinding, mirror polishing and PVD chrome-effect plating.","spec_1_figure":"1,000+","spec_1_description":"Custom display props delivered","spec_2_figure":"8","spec_2_description":"Key flagship stores worldwide","spec_3_figure":"1.5m","spec_3_description":"Petal diameter of hero installation","faq_items":null,"article_subtitle":"","pull_quote":"","related_project":"","related_project_desc":""},"_links":{"self":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts\/1978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/comments?post=1978"}],"version-history":[{"count":0,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/posts\/1978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/media\/2014"}],"wp:attachment":[{"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/media?parent=1978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/categories?post=1978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmdisplaysolution.com\/fr\/wp-json\/wp\/v2\/tags?post=1978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}